From laggard to open source power house—a transformative journey to successfully build a strong open source culture

A presentation at Open Source Strategy Forum in November 2019 in New York, NY, USA by Tobie Langel

Slide 1

Slide 1

From laggard to open source powerhouse A transformative journey to successfully build a strong open source culture Tobie Langel (@tobie) Principal, UnlockOpen

Slide 2

Slide 2

The open source journey

Slide 3

Slide 3

The open source journey

Slide 4

Slide 4

The open source journey

Slide 5

Slide 5

Technology adoption lifecycle

Slide 6

Slide 6

Innovators 2.5%

Slide 7

Slide 7

Early adopters 13.5%

Slide 8

Slide 8

Early majority 34%

Slide 9

Slide 9

Late majority 34%

Slide 10

Slide 10

Laggards 16%

Slide 11

Slide 11

Consume 100% Industry: financial services Source: 2019 OSRAA Report

Slide 12

Slide 12

The open source journey

Slide 13

Slide 13

The open source journey

Slide 14

Slide 14

Comply (use in products) 73% often: 58% — sometimes: 15% Industry: financial services Source: “Open Source Programs in the Enterprise - 2019” Survey

Slide 15

Slide 15

Contribute 29% often: 10% — sometimes: 19% Industry: financial services Source: “Open Source Programs in the Enterprise - 2019” Survey

Slide 16

Slide 16

Contribute 56% often: 28% — sometimes: 28% Industry: tech Source: “Open Source Programs in the Enterprise - 2019” Survey

Slide 17

Slide 17

Culture No data

Slide 18

Slide 18

Why build a strong open source culture?

Slide 19

Slide 19

Why build a strong open source culture?

Slide 20

Slide 20

How do you build a strong open source culture?

Slide 21

Slide 21

Slide 22

Slide 22

Slide 23

Slide 23

Slide 24

Slide 24

Slide 25

Slide 25

Slide 26

Slide 26

Slide 27

Slide 27

Slide 28

Slide 28

Slide 29

Slide 29

Slide 30

Slide 30

“React was having this outsized impact on Facebook’s ability to attract and retain great talent and to establish itself as a well-known brand [in software engineering].” —Lee Byron, Software Engineer, Ex-Facebook

Slide 31

Slide 31

“We started looking for other projects. The team had to be excited about open sourcing it, it had a good fit with the community, there was clear overlap between internal and community priorities.” —Lee Byron, Software Engineer, Ex-Facebook

Slide 32

Slide 32

Slide 33

Slide 33

Microsoft

Slide 34

Slide 34

Slide 35

Slide 35

Slide 36

Slide 36

Slide 37

Slide 37

“I tell my colleagues they get to own a customer scenario, not the code.” —Satya Nadella, CEO, Microsoft

Slide 38

Slide 38

Slide 39

Slide 39

Slide 40

Slide 40

Slide 41

Slide 41

Slide 42

Slide 42

Slide 43

Slide 43

Recap

Slide 44

Slide 44

Recap To build an open source culture you need: ● Grass root support ● One (or multiple) change agents (to light the fire and kindle it) ● Management support / Executive buy-in ● Lots of time OSPO can be there in support (Facebook) or be the change agent (Microsoft) Change can be top-down (Microsoft) or bottom-up (Facebook)

Slide 45

Slide 45

Recap What makes it sustainable? Alignment with company goals (i.e. a strategy): ● Break silos @ Microsoft ● Improve the company’s image and drive recruiting @ Facebook

Slide 46

Slide 46

Open source isn’t a journey. It’s a practice.

Slide 47

Slide 47

“Because I’ve made culture change at Microsoft such a high priority, people often ask how it’s going. Well, I suppose my response is very Eastern: We’re making great progress, but we should never be done. It’s not a program with a start and an end. It’s a way of being.” —Satya Nadella, CEO, Microsoft

Slide 48

Slide 48

Thank you. Tobie Langel (@tobie) Principal, UnlockOpen tobie@unlockopen.com unlockopen.com